AfricaCom 2019 to feature new AfricaTech Centre Stage

Tech takes
centre stage

New feature at
AfricaCom 2019.

Tuesday, Sep 17th

Surf moves quickly to secure market share in Kenya

Surf moves quickly to secure market share in Kenya

Kenyan Wi-Fi service provider and ISP Surf, launched in March this year, will aggressively pursue partnerships with IT firms and other stakeholders in a bid to secure market share. Management has emphasised the company's market alliance with Internet Solutions and says this has been significant in its early growth.

The company says it is on track to increase its hotspot network from 100 in March to 1,000 by year-end.

Surf's leadership says the company offers a unique partnership and services model based on the provision of Wi-Fi services and a revenue generation opportunity for small businesses.

With this model, the company is looking to double or triple the amount of Wi-Fi hotspots in the country.

"The service has opened a whole new possibility for a whole new market segment that has not been served well. We think we are scratching the surface and there is a lot more of demand out there," said Mark Summers, CEO of Surf.

"The way we work it that we go into an area and establish a Wi-Fi hotspot it is typically in partnership with the local businesses in that area; it can be a small entrepreneur who has a small kiosk all the way to a large business which could be a mall," Summers explained.

He said that their new partnership with Internet Solutions has augmented their expansion into more areas.

"We have a partnership with Internet Solutions Kenya, which has enabled us tremendously in our growth because we can utilise their existing footprint and we don't have to do everything from scratch."

Surf uses Express Wi-Fi by Facebook. The social media giant is on an aggressive move to provide connectivity to underserved regions.

Summers said that the high cost of mobile internet and fixed broadband connectivity has paved a way for Surf to offer low cost hotspot connectivity. For example the highest data offer is 3GB for Ksh.500 - almost half of what mobile telecom companies are offering.

According to the latest Communication Authority statistics (quarter 4 year 2016/2017), Kenya's internet market penetration sits at 100.2% to clock 29.6 million subscriptions. Broadband subscription stood at 15.4 million representing a 34.2% penetration.

ALSO ON ITWEB AFRICA

NEC XON signs cooperation agreement for sub-Sahara Africa with INCELL International Published on 17 September 2019

NEC XON has partnered with INCELL International to use its smart lithium technology to serve the needs of the market.

Digitally transforming Africa's agriculture sector Published on 04 September 2019

As a market, digital services in Africa's agriculture sector remains untapped say experts and could be worth over US$2.26-billion.

Potential of 5G in Africa Published on 04 September 2019

The potential of 5G lies in its ability to transform the way people live and work as well as the way industries operate says Deon Geyser, head of the Southern Africa sub-region at Nokia.