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Rwanda: mobile ventures unite to link up fans, celebrities

Rwanda: mobile ventures unite to link up fans, celebrities.

Kirusa, an established operator in voice messaging and social media mobile apps in emerging markets, today announced a partnership with Net Solutions, Rwanda's leading mobile and web content provider.

This partnership will enable top Rwanda celebrities like Jay Polly, Lil G, and Tidjarat Kabendera to personally engage with fans through Kirusa's social media service, InstaVoice Celeb.

InstaVoice Celeb provides a seamless flow of messages, and creation of micro blogs. Using the unique voice micro blogging feature of InstaVoice Celeb, celebrities voice their emotions, allowing their fans to hear them, a better option than just reading their text messages on a blog or media outlet.

These messages, called Vobolos, are delivered instantly to subscribing fans, creating a "Voice Twitter" like experience. Moreover, the fans get an opportunity to speak and engage with the celebrities in multiple ways on-line and off-line.

The InstaVoice Celeb service was launched in Rwanda last quarter, and is currently offered in six additional countries in Africa and Latin America. More than 4 million fans engage with over 100 top celebrities are said to be using the service.

Speaking on the partnership, Jules Ngoga, CEO, Net Solutions, said, "What we're building together with Kirusa is a unique experience to bring a common man and a celebrity on the same platform. We are fascinated by InstaVoice Celeb's 'tour de force' in other countries and are delighted to partner with Kirusa to bring similar success to Rwanda."

Hip Hop star Jay Polly, added, "It is the fans that make us who we are. We've been associating with them through social media since a long time. But adding voice to the messages has appended the emotional quotient. With InstaVoice Celeb, reaching out to fans personally has now become a breeze. It is truly mesmerizing to see such a level of direct fans connect with no involvement of any third party."

Talking about the partnership, Barinderpal Singh Mumick, VP, Operations, Kirusa, said, "With Net Solutions, we aim to synergize our individual services and personalize the interaction between celebrities and fans. Net Solutions is a leading content provider in Rwanda, and has forged good relationships with top celebrities. We plan to leverage this partnership to bring an increasing number of celebrities in Rwanda on-board our platform."

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