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Former Cell C, Telkom and Multi-Links CEO makes Pakistan move

Jeffrey Hedberg has been hired as chief executive officer for VimpelCom owned Mobilink.

African telecoms veteran Jeffrey Hedberg has been hired as chief executive officer (CEO) for Pakistan’s Mobilink.

This is according to a press statement from Mobilink’s parent company VimpelCom, which also has stakes in Telecel Globe operations in Zimbabwe, Burundi and the Central African Republic (CAR).

Hedberg's previous roles include acting CEO of Telkom South Africa. He was also the CEO of Telkom's former Nigerian subsidiary Multi-Links and South Africa’s third biggest mobile network Cell C.

Boston-born Hedberg, who also had top roles at Deutsche Telekom, is expected to join Mobilink in early August.

"The opportunity presented by Mobilink—as a market leader in a dynamic, growing and highly competitive market—is intriguing and exciting. I look forward to the challenge of improving our performance while increasing our positive impact on the market and on Pakistani society as a whole," said Hedberg in a statement.

Hedberg succeeds Rashid Khan, who has retired after over 14 years in leading positions with Mobilink and banglalink.

Mobilink is Pakistan’s biggest mobile network with more than 36 million subscribers.

Meanwhile, VimpelCom recorded 218 million mobile customers across its global operations in March this year.

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