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Business demand fuels EMEA's PC market growth

Business demand fuels EMEA's PC market growth

EMEA's PC market experienced year-on-year growth of 1.7% in the second quarter of 2019, according to statistics released by Gartner.

The global research and market analysis firm said business demand in the region remained strong, as companies and government organisations continued with Windows 10 deployments and a refresh of their PC installed base.

"Consumer demand remained very weak, as many mainstream users are not seeing enough innovation outside of gaming and high-end mobile PCs. This continues to result in longer PC life cycles and has a very negative impact on mid-tier PC vendors that sell more to the consumer segment," Gartner stated.

The global PC market grew 1.5% during the same period, with shipments totalling 63 million units in Q2 2019, up from 62 million units in Q2 2018.

"Worldwide PC shipments growth was driven by demand from the Windows 10 refresh in the business market in the second quarter of 2019. Desktop PC growth was strong, which offset a decline in mobile PC shipments," said Mikako Kitagawa, senior principal analyst at Gartner.

"Additionally, there are signs that the Intel CPU shortage is easing, which has been an ongoing impact to the market for the past 18 months. The shortage mainly impacted small and midsize vendors as large vendors took advantage and continued to grow, taking market share away from the smaller vendors that struggled to secure CPUs."

The ongoing trade dispute - and potential imposition of tariffs - adds uncertainty to the near-term outlook for PC demand, Gartner continued.

"While the US-China trade war did not impact the PC market in the second quarter of 2019, the next phase of tariffs could have significant impact. Most laptops and tablets are currently manufactured in China and sales of these devices in the US could face significant price increases if the punitive tariffs are imposed and vendors do not take quick action to respond," said Kitagawa.

According to Gartner, the top three vendors - Lenovo, HP Inc. and Dell - accounted for 64.1% of global PC shipments in the second quarter of 2019, compared with 60.7% of shipments in the second quarter of 2018.

Table 1

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2Q19 (Thousands of Units)


Company

2Q19 Shipments

2Q19 Market Share (%)

2Q18 Shipments

2Q18 Market Share (%)

2Q19-2Q18 Growth (%)

Lenovo

15,774

25.0

13,608

21.9

15.9

HP Inc.

13,992

22.2

13,636

22.0

2.6

Dell

10,654

16.9

10,435

16.8

2.1

Apple

3,711

5.9

3,720

6.0

-0.2

Acer Group

3,395

5.4

3,968

6.4

-14.4

ASUS

3,100

4.9

3,442

5.5

-9.9

Others

12,347

19.6

13,231

21.3

-6.7

Total

62,974

100.0

62,040

100.0

1.5

Notes: Data includes desk-based PCs, notebook PCs and ultramobile premiums (such as Microsoft Surface), but not Chromebooks or iPads. All data is estimated based on a preliminary study. Final estimates will be subject to change. The statistics are based on shipments selling into channels. Numbers may not add up to totals shown due to rounding.

Source: Gartner (July 2019)

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