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Microsoft MEA mobilises to drive digital transformation

Microsoft MEA mobilises to drive digital transformation

Microsoft has announced the appointment of a new leadership team to oversee operations within the MEA region and to take advantage of the growing cloud opportunity.

According to a company statement, Celine Bremaud, who joined MEA earlier this year as the Vice President of Sales, Marketing and Operations for the region, has assembled a team of senior Managing Directors who are poised to lead Microsoft's business into the era of digital transformation.

Bremaud joined Microsoft eighteen years ago from Compaq and has since held senior roles across several regions.

Most recently, she held a corporate role as Vice President Small and Midmarket Services & Partner group for EMEA, a role she previously held in MEA. She has also worked in France, running the OEM and retail business.

"The MEA team appointed by Bremaud comprises a mix of Microsoft veterans and top leaders attracted from the industry. Each leader's remit is to support the nine subsidiaries across the MEA region, to ensure we provide the right level of support to each partner and customer to drive the digital transformation opportunity enabled by cloud technology," notes the company.

Wael El-Kabbany has been appointed as the Managing Director for Commercial Enterprise MEA. He joins the team from BT where he served as the VP for the Middle East and North Africa. Microsoft says during his eleven-year tenure at BT, El-Kabbany led the establishment of the MEA sales and presales operations, set the strategy to penetrate new markets and grew the business.

The company says its new General Manager, Public Sector for MEA, Ihab Foudeh assumes the role from 1 November this year, and "will take on this critically important role to drive digital transformation in our key government verticals including education and healthcare."

Foudeh joined Microsoft fifteen years ago and has held several senior leadership positions in the region, most recently as the head of services for MEA. During his tenure, he also served as the enterprise and services lead for the Gulf region.

Bruno Delamarre has been appointed as the General Manager for One Commercial Partner & SMC, "a role which is dedicated to advancing Microsoft's reputation as an innovative partner to small, medium and midmarket businesses in the region, while focusing on building strategic alliances with partners."

According to Microsoft, Delamarre has more than 20 years of experience in the IT field; "Delamarre will rely on his excellent business leadership and relationships to drive success in his new role."

Jaime Galviz took on the chief marketing and operations role within MEA earlier this year, a role similar to the one he previously held for the Gulf. "A twenty-year long Microsoft employee, Galviz has spent six years in the MEA region, during which time he has created many new programs to accelerate the adoption of cloud skills, establish a strong ecosystem and nurture local talent."

Mark Chaban takes on the role of GM & CTO of the Specialist Team Unit within the MEA leadership team, while Niamh Spelman joins the team on 1 October as General Manager of Services.

"I couldn't be prouder of the team we have put in place to lead the Microsoft business operations in MEA," says Bremaud.


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